8:30 am

Registration & Continental Breakfast

9:10 am

Welcome & Introduction

Ritu Sharma, Executive Director, & Darian Rodriguez Heyman, Head of External Partnerships, Social Media for Nonprofits

Sponsor Remarks

Sid Espinosa, Director of Citizenship, Microsoft

9:30 am

Facebook for Nonprofits

Libby Leffler, Strategic Partnerships, Facebook Join us and learn about best practices and pitfalls to avoid right from the horse’s mouth. How can you create a successful presence on Facebook, what are some of the new and innovative uses of this key platform, and what’s the scoop with Facebook’s new nonprofit resource center?

10:05 am

Leveraging Social Media for Events

Dawn Andreas, Marketing Program Manager, Eventbrite This session will explore how to effectively harness social media to drive traffic and attendance for your nonprofit event. Dawn will share clear strategies, tactics, and resources for using social media to ensure maximum engagement from the community you serve using Facebook, LinkedIn, and Twitter.

10:40 am

Break for Coffee, Conversation, & Tweetout

11:00 am

Leveraging LinkedIn for Good

Meg Garlinghouse, Head of Social Impact, LinkedIn This session will cover how nonprofits can leverage LinkedIn to gain knowledge, build awareness, and develop community.   Our expert presenter will cover how to maximize your presence with your profile page, ways to build a LinkedIn Group, and why you should get your supporters to add the Volunteer and Causes field to their profile.

11:35 am

Nonprofit Partnerships with Youth

Lee Fox, Founder & Chief Innovation Officer, Koodooz Is your nonprofit tapping the goodwill of our country’s largest population group?  Youth 18 and under are contributing more than 1.3 billion hours of service each year, including some who have raised hundreds of thousands of dollars for a cause or charity.  Learn how important it is to create lifetime givers and volunteers by reaching out to Gen Y and Gen Z now!

12:05 pm

Break for Lunch, Emails, & Fresh Air

1:05 pm

Solutions Salon: Executive Roundtable Discussions

In this highly interactive, intimate session, every attendee will not only have the opportunity to introduce his or her work to the group, but more importantly, to identify and meet current needs.  Come prepared to discuss your most pressing challenges, and witness the power of community in action as everyone leaves with their needs for resources, contacts, and ideas fulfilled.

2:15 pm

How to Launch a Successful Social Fundraising Campaign?

Dave Boyce, CEO, Fundly Getting folks to follow you isn’t enough— the real value of social media is Return on Engagement, and research tells us which social media activities yield better results, so we can design campaigns with ROE in mind. In this presentation, we’ll look at the most (and least) effective strategies and activities and explore different ways to measure and maximize impact. 

2:45 pm

Social Media at Established Nonprofit Organizations

Deborah Alvarez-Rodriguez, CEO, Goodwill San Francisco, San Mateo & Marin Counties Social media presents incredible opportunities for nonprofits, both large and small. Regardless of your budget, this session will leave you in a better position to secure leadership buy-in by getting inside the head of a seasoned nonprofit leader, as well as offer concrete insights on how an established organization is able to use technology to better meet their mission.

3:15 pm

Break for Coffee, Conversation, & Tweetout

3:45 pm

5 Affordable Ways Nonprofits Can Use Mobile

Amy Gahran, Journalist & Media Consultant Around the world, mobile technology has revolutionized how nonprofit, community, and advocacy groups provide information and services to meet vital needs and empower underserved communities. Learn some ways that US nonprofits can deploy mobile tools and strategies to enhance their programs and achieve their goals… on a budget.

4:15 pm

Petition To Win: Smart Solutions to Build Communities, Attract Supporters & Engage Constituents

Sarah Dines, Vice President, Change.org Does your organization need to get smart(er) about online campaigns? By using online petitions, nonprofits are winning advocacy campaigns, building their email lists, and connecting with passionate new supporters in short time frames. Join us and learn about the unprecedented opportunity to mobilize social networks to promote social change through online petitions.

4:45 pm

Closing Keynote: Mindful Content Curation & Social Media

Beth Kanter, Blogger & Co-Author, The Networked Nonprofit How nonprofits can stay focused given all the distractions inherent in today’s attention economy? Social media doesn’t have to be overwhelming– you can take control back.  This session will teach you some techniques that you can immediately put into practice and help you work more efficiently and effectively, enabling you to achieve more in less time and ultimately increase the return of your efforts.

5:15 pm

Closing Remarks

Ritu Sharma, Executive Director, & Darian Rodriguez Heyman, Head of External Partnerships, Social Media for Nonprofits

5:30 pm

Networking Reception